Portfolio: Real projects, real results.

What The Fork was built as a fairer alternative to high commission restaurant ordering apps. As cofounder and product owner I built it from the ground up: the concept, the commercial model, the platform experience and the roadmap. The aim was simple. Give restaurants more control over their own orders, customers and margins.

I defined how the product worked on both sides: the restaurant and the end customer. That included pricing built around a capped monthly fee, a small service charge and a reduced restaurant fee, rather than high commissions. I also led how the company was positioned and sold, while keeping the product grounded in what busy operators need day to day.

My director and ownership seat ran from June 2016 to June 2025 and has ended. What The Fork remains one of the two biggest products I built from the ground up.

I cofounded Golf Sherpa in June 2025 and led product and the build of the website, the app and the platform behind them. Golf travel is often split across suppliers, unclear packages and disconnected event tools. Golf Sherpa brings booking, planning, live event management and on the day app features into one place for leisure groups and corporate golf events.

My role covered product ownership, the web experience, commercial design and the journey from first enquiry through to travel and event delivery. That includes tour packages, booking journeys, scoring, live leaderboards, itinerary support and venue based event tools. It also includes a self onboarding event tool.

Golf Sherpa has been a Scottish EDGE finalist. Thousands of rounds of golf have been logged on the platform. This is one of the two biggest products I have built from the ground up, alongside What The Fork.

Meta Dram was a platform for whisky ownership built around transparency, traceability and tokenised real world assets. The public offer combined whisky releases, member accounts and portfolio access, with a roadmap toward marketplace trading. Blockchain sat behind ownership verification rather than as a gimmick on the homepage.

I led product and technical direction and delivered the website and wider platform experience. The job was to make a complex offer feel clear and commercially usable: how releases were presented, how accounts worked, and how ownership, storage, future bottling and eventual trading were explained.

My role ended in April 2025. Meta Dram is listed here as past work.

Headland Archaeology is a multi office UK heritage consultancy with its HQ in Edinburgh. Their public WordPress site had become hard to keep sharp as the business and content grew.

I rebuilt the site and moved it from WordPress to Next.js and Sanity. The rebuild covers services, projects, careers and news, with a content structure their internal team maintains itself. The live site is at headlandarchaeology.com.

This is a flagship client rebuild for Studio SC7. It sits alongside the products I have built from the ground up, and it is the clearest public example of a WordPress to Sanity migration I have shipped.

HeroCAD connects dental labs with freelance CAD designers through a structured digital platform. It is a two sided product: labs post work, designers receive and deliver it, and both sides need a clear workflow rather than a brochure site.

I was full tech lead and developer. I shaped the architecture, planned the feature set and led the build across onboarding, job creation, allocation, designer workflows and account management. The aim was a platform that felt usable on both sides and could grow without rewriting the foundations.

The result is a specialist marketplace and workflow tool for dental CAD work, with commercial structure built into the product rather than bolted on later.