About - I’ve been building businesses and digital products since I was 21

Product Ownership & Strategy. With over a decade of experience leading digital products from idea to execution, I work hands-on with businesses to define vision, build strategic roadmaps, and ensure real delivery. From scaling platforms to launching first-time MVPs, I’ve helped teams align around what matters, iterate fast, and ship with purpose.

Technical Leadership. While I’m not a developer by trade, in nearly all of my professional roles I have led development teams by having a firm understanding of the stack and keeping a clear focus on the desired outcome. I’ve led cross-functional teams, broken down technical blockers, and translated business goals into developer-friendly plans. My role is often the bridge between product ambition and technical reality.

Web & Platform Development. Having built, scaled, and maintained numerous websites and platforms, I bring a unique hybrid of strategic thinking and hands-on technical ability. I’ve created everything from high-performing landing pages to custom CMS builds, always with the end-user and business objectives in mind.

Brand & Digital Strategy. I help businesses find their voice, sharpen their digital presence, and create brands that connect. Whether developing full brand systems or refining customer journeys, my work always ties strategy to performance - ensuring every digital move drives results. No fluff - just results-focused strategy that connects with real customers.

Business & Revenue Strategy. Every project I take on is geared toward commercial success. I work with founders and teams to define monetisation plans, pricing models, and revenue opportunities - often helping businesses go from idea to first income, or scale existing operations to the next level.

Presenting & Hosting. I host a podcast, speak with clients weekly, and regularly pitch to stakeholders - clear communication is core to what I do. Whether running workshops, leading investor presentations, or simplifying complexity for teams, I make sure everyone in the room gets the vision and knows the next step.

Community & Charity. A role close to my heart. We operate a family-run foundation, The Cookie Jar Foundation. Whilst many of my roles involve planning challenges and convincing friends to take part, I also run The Cookie Jar’s website, take care of our technical infrastructure, and present and speak about the charity to various stakeholders.