Case Study - Dutch Signs

Dutch Signs needed a website that properly reflected the breadth and quality of its work. The business offers a wide range of services including signage, vehicle graphics, branding, print, clothing, web design, and commercial workshop solutions, but the digital presence needed to present these services in a clearer, more professional way for potential customers.

 My role was to design and build a WordPress website that gave the business a stronger online presence while making it easier for visitors to understand the full offering. The goal was not just to create a better-looking site, but to build something that supported lead generation, showcased credibility, and helped position Dutch Signs as a trusted provider across signage and design services.

 I structured the site around the company’s core commercial strengths, making sure services such as shop signs, illuminated signage, vehicle wraps, window graphics, branding, fabrication, printing, banners, and web design were easier to find and easier to understand. This gave the business a more joined-up platform to communicate what it does and the scale of projects it can take on.

 A key part of the build was helping balance visual impact with practical business information. Dutch Signs has a strong workshop-led, creative offering, so the site needed to feel bold and service-led while still giving customers clear routes to make contact, view services, and build confidence in the business.

I used the site structure to support that journey from first impression through to enquiry.  The website also needed to reinforce trust.

Dutch Signs presents itself as a business with over 20 years of experience and displays customer feedback from dozens of reviews, so the site was built to make that credibility more visible and to support conversion through testimonials, service presentation, and clear calls to action.  The end result was a cleaner, more commercially effective website that gave Dutch Signs a stronger platform for attracting customers across Fife, Edinburgh, the Lothians, and the wider Central Belt.

More importantly, it gave the business a website that better matched the standard of its real-world work and supported future growth.